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The present publication, `Essentials of Ayurveda`, is significant in the sense that it contains the essence of all the sixteen specialities of Ayurveda by which one could get working knowledge of Ayurveda as a whole.
The book, in a sense, is the first representative work of the present age composed in traditional scholarly style. The English translation by the author himself has enhanced its value for the readers. The present work will prove useful not only for teachers and students but also for all those who want to be acquainted with principles and practice of Ayurveda easily.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By: Donald L. Brady (Author)
• Binding : Paperback
• Language : English
  
• Edition : 2011
• Pages :  416 pages
• Size : : 20 x 14 x 4 cm
  
• ISBN-10 : 8184952309
  
• ISBN-13 : 978-8184952308

DESCRIPTION:

This unique textbook covers all the key topics for the International Marketing course in a concise and brief manner, thereby fitting nicely into most semester-long academic programmes. The author, from his long teaching experience has organized each chapter to fit into the stipulated teaching period, taking special care about its pedagogy and language at the same time. The book has been extensively class-tested and is well-crafted to serve as a learning tool and ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, chapter summaries, key terms and questions for discussion. The book concludes with a detailed glossary.

 Key Features:

 A separate chapter has been devoted to Countertrade. The international marketers frequently encounter requests for countertrade in today's business scenario. There is every possibility of losing business opportunities due to lack of knowledge on countertrade

• Business examples have been used throughout the book, wherever applicable
• Each chapter starts with a dedicated vignette, mostly based on factual illustration about specific companies

Work to inspire rather than sell. Be authentic rather than try to fit in. Engage your market place rather than focus solely on your competitors.

Specification:

• Product Code: Book648
• Edition : 2000
• Pages : 122
• Weight : 
• Size : 
• Cover : Paperback
• Author : Hari Jeevan Arnikar (Author)
• Language : English
• ISBN : 8170594065, 978-8170594062
• Publisher : Theosophical Publishing House

Discription:

 

Specification

• Product Code :291
• Material :Brass
• Size :11.50"H x 9"W x 6"D
• Weight :4.780 kg.

Description

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Specification

• Product Code :289
• Material :Brass
• Size :10"H x 7"W x 4.50"D
• Weight :3.450 kg.

Description

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Specification

Description

The beautiful Madhubani painting depicts the Lord Shiva as Ardhnariswar, half Male and Half Female. The painting conceptualizes the mythological beliefs of the people of Mithila about the Lord Shiva. As Ardhnariswar, Lord Shiva represents the dual existence of male and female in any human form. The left side is painted as Lord Shiva and the right side Parvati. Madhubani painting is centred around Mithila region of Bihar, where women painters depict mythological and natural figures on cloth, hand-made paper and canvas. This is an age-old tradition and has been handing down from generations to generations.

Colors : Vegetable and Natural Colors

Specification

Description

The beautiful Batik painting portrays Lord Shiva and his wife Parvati along with their son Ganesha in a most refine and detail manner. Lord Shiva is shown in blue colour and Parvati is wearing a red cloth. A sense of love, affection and care is manifest in the beautiful painting that tells the story of a perfect couple. The background Kailash mountain is also shown in a most beautiful manner. The method of waxing and dewaxing has given rise to a spectacular effect to the painting.

Specification

Description

This book on Ethics draws upon the words of wisdom found in the Mahabharata, following the spirit of Bernard Williams' proposal that we look for inspiration for the modern-day ethical understanding in the ideas of the past. In elucidating the literary and religious meaning of the Mahabharata, the author probes for the ethical and epistemological truth it contains, in the frame of reference of the uniquely Indian variety of existentialism. In the process he has not only come to an understanding of the principle of morality, along with the relation holding among Satya (Factual Truth), Rta (Truth as Value) and Dharma (Righteousness in Conduct), but has come up with observations that shed fresh light on the analysis of the epic itself.