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The Story of Nike
The Story of Nike
SPECIFICATION:
  • Publisher : Jaico Publishing House
  • By : Aaron Frisch  (Author)
  • Binding : Paperback
  • Reading level: 15+ years
  • Language : English
  • Edition : 2013
  • Pages :  72 pages
  • Size : :20 x 14 x 4 cm
  • ISBN-13:  978-8184954395
DESCRIPTION:

The Story of Nike showcases the founding and development of multinational company, Nike. Nike wasn't a multinational company, right from day one. It underwent various stages of development and growth, before earning its contemporary position.

Phil Knight, a 24 year old sports enthusiast, dreamt of developing and selling class shoes at a lesser price. That's how the idea of Nike was conceived and Blue Ribbon was the name chosen by Phil Knight.

The first order, of five pairs of shoes, was imported from Japan. Knight and Bill Bowerman , his former track coach at the University of Oregon, together joined hands to bring up the quality of sports merchandise. Bowerman promoted the shoes to college athletes while Knight took charge of everything else. Thus began the success story of Nike.

Knight and Bowerman did not have a smooth journey and were confronted by several legal and social hurdles on the way. But owing to its great administration and guidance, Nike pulled through such difficulties. Knight and Bowerman left no stone unturned in order to put Nike at pinnacle of success. The Story of Nike was published by Jaico Publishing House in 2013 and is available as a paperback.

Key Features:

 This book is part-of-a-series which introduces its readers to six powerful global companies and their success stories.

It aims at inspiring and motivating young minds and comprises of stories about people who challenged existing parameters and created a new niche of their own.

                    $12
                    The Story of Twitter
                    The Story of Twitter
                    SPECIFICATION:
                    • Publisher : Jaico Publishing House
                    • By : Sara Gilbert  (Author)
                    • Binding : Paperback
                    • Reading level: 15+ years
                    • Language : English
                    • Edition : 2015
                    • Pages :  72 pages
                    • Size : :20 x 14 x 4 cm
                    • ISBN-13:  978-8184957709
                    DESCRIPTION:

                    Each day, some 500 million tweets fly back and forth – enough to churn out a 10-million-page book daily! In just 140 characters, you could start a world war if you wished to. The biggest social networking platform after Facebook, Twitter has 302 million active monthly users, among whom are world leaders, celebrities and even your local grocer most likely. Thanks to its global appeal and popularity, the who’s who of the world – from Obama @BarackObama to Pope Francis @Pontifex – are having a conversation with all the rest of us. From live updates about mundane, day-to-day chores to political uprisings and natural calamities, Twitter has been a part of global events since its birth in 2006. Tracing the rise of this in-house babble site to a platform that rakes in millions in profit, The Story of Twitter offers a realistic tale of an unrealistic phenomenon. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

                                      $12
                                      The Strange Case of Dr. Jekyll & Mr. Hyde
                                      The Strange Case of Dr. Jekyll & Mr. Hyde
                                      SPECIFICATION:
                                      • Publisher : Jaico Publishing House
                                      • By :  Robert Louis Stevenson (Author)
                                      • Binding : Paperback
                                      • Reading level: 10 - 16 years
                                      • Language : English
                                      • Edition : 2019
                                      • Pages :  172 pages
                                      • Size : :20 x 14 x 4 cm
                                      • ISBN-10: 9388423127
                                      • ISBN-13: 978-9388423120
                                      DESCRIPTION:

                                      Jaico illustrated classics series is a collection of beloved children’s classics read by generations all over the world. Rich with adventures and thrills, these immortal stories with vivid illustrations are designed to delight young readers. This is an unusual story of a very respected medical practitioners, Dr. Henry Jekyll who nurtured a belief that every person has two distinct personalities. Fascinated by the idea of the advantage that would arise if these elements could be Clothed in different personalities, he undertakes an experiment to split one person into two different personalities. What is this split personality? Come Let’s read this thrilling story in the strange case of Dr. Jekyll and Mr. Hyde.

                                                        $12
                                                        The Street to the Highway
                                                        The Street to the Highway
                                                        SPECIFICATION:
                                                        • Publisher : Jaico Publishing House
                                                        • By: Vineet Bajpai (Author)
                                                        • Binding : Paperback
                                                        • Language : English
                                                        • Edition : 2011
                                                        • Pages :  292 pages
                                                        • Size : : 20 x 14 x 4 cm
                                                        • ISBN-13 :978-8184952056

                                                        DESCRIPTION:

                                                        This book shatters the myth that corporate success is a matter of destiny for a few chosen business barons. It shows that business growth is not the result of some supernormal capabilities of a few super-individuals but is an outcome of a systematic and well planned construct of strategies and actions. Written in an uncomplicated style this book would appeal to corporate managers, students, academia, young executives, entrepreneurs, CEOs and most of all to millions of small business owners. A must read for every entrepreneur, every business leader and every employee of a small or mid-sized company.

                                                                                    $40
                                                                                    The Structure and Meaning of Badarayana`s Brahma SutrasThe Structure and Meaning of Badarayana`s Brahma Sutras
                                                                                    The Structure and Meaning of Badarayana`s Brahma Sutras

                                                                                    In the Brahma Sutras of Badarayana, we find what is perhaps the most influential work in the history of Hindu Theology, given that the Brahma Sutras served as the basis for the theologies of all major Hindu theologians, including Sankara, Ramanuja, Nimbarka,Vallabha, and Madhva. In this work Dr. Adams examines the first of the Brahma Sutras four sections in an attempt to identify their original meaning and the theology that Badarayana attempted to express.


                                                                                    About the Author


                                                                                    George C. Adams, Jr. was born in Danville, Pennsylvania in 1953. Dr. Adams holds a B.A. degree in Sociology from Susquehanna University, and the M.A. and Ph.D. degrees in Theology from Fordham University, where he studied History of Religions and Hindu Theology under Dr. Jose Pereira. Currently Dr. Adams is an Instructor in the Evening Program at Susquehanna University, where he teaches courses in Religion and Philosophy. Dr. Adams' interests include Hindu Theology, comparative studies, and the relationship between religion and psychology.

                                                                                    $25
                                                                                    The Student's Sanskrit-English Dictionary
                                                                                    The Student's Sanskrit-English Dictionary
                                                                                    Description:

                                                                                    The present Dictionary is designed to meet the long-felt need of the English knowing reader, who is interested in the study of classical as well as modern Sanskrit.

                                                                                    It covers a very large field-Epics such as the Ramayana and Mahabharata, Puranas and Upapuranas, Smrti and Niti literature, Darsanas or Systems of Philosophy, such as Nyaya, Vedanta, Mimamsa, Sankhya and Yoga, Grammar,Rhetoric, Poetry in all its branches, Dramatic and Narrative literature, Mathematics, Medicine, Botany, AstronomyMusic and other technical or scientific branches of learning. Thus it embraces all words occurring in the general post-Vedic literature. It includes most of the important terms in Grammar. It gives quotations and references to the peculiar and remarkable meaning of words, especially such as occur in books prescribed for study in the Indian and foreign universities. It also renders explanation of important technical terms occurring in different branches of sanskrit learning. To add to its usefulness, the work includes three appendices.

                                                                                     Review:

                                                                                     From my experience in teaching over a half century, I can attest to the popularity of Apte's dictionaries and their usefulness to students whose main interests lie in literary works and sastras such as treatises on vyakarana, nyaya, mimamsa, and alankara. I am happy, therefore, to see and welcome this new edition of The Student's Sanskrit-English Dictionary. - George Cardona in his Foreword

                                                                                    Specification:
                                                                                    • Product Code: BK9893
                                                                                    • Publisher     :   Motilal Banarsidass Publishers
                                                                                    • Edition  :   August 10, 2015
                                                                                    • Pages  :   664
                                                                                    • Weight   :   1 kg.
                                                                                    • Size   :   7.5 x 1 x 9.8 inches
                                                                                    • Cover   :   Paperback
                                                                                    • Auther :   Vaman Shivram Apte
                                                                                    • Language   :    English
                                                                                    • ISBN : 8120800451, 978-8120800458
                                                                                    $35
                                                                                    The Students Companion: A Must for Every Student
                                                                                    The Students Companion: A Must for Every Student
                                                                                    Specification
                                                                                    • Product Code :BK8793
                                                                                    • Size :5.1" x 0.7" x 7.8"
                                                                                    • Weight :200g.
                                                                                    • Author :TERRY O BRIEN
                                                                                    • ISBN :8129119951, 978-8129119957
                                                                                    • Publisher : Rupa Publications India
                                                                                    • Edition :June 1, 2012
                                                                                    • Cover :Paperback
                                                                                    • Language :English
                                                                                    • Pages :272
                                                                                      Description

                                                                                      An indispensable guide to knowledge and information.


                                                                                      Do you sometimes find it difficult to extract information from a text? Do encyclopaedia & rsquo;s seem cluttered, long and laborious to read? The Students & rsquo; Companion is an ideal book for the reader on the move, which offers a range of knowledge in an easy and accessible manner. This book covers a wide variety of subjects: the universe, world history, world organizations, geographical features of India, glimpses of Indian history, the Indian constitution, India’s achievements in science, quantitative ability, and vocabulary, among other things.

                                                                                      $19
                                                                                      The Successors of the Mauryas: A political History Based on coins & Inscriptions
                                                                                      The Successors of the Mauryas: A political History Based on coins & Inscriptions
                                                                                      Author : Prashant Srivastava
                                                                                      ISBN : 978-81-7320-173-8
                                                                                      Edition : 2017
                                                                                      Language : English
                                                                                      Size & Pages : 23 cm, pp.248,Illus.
                                                                                      Publisher : Agam Kala Prakashan
                                                                                      Format : Hardbound
                                                                                      $45
                                                                                      The Sufi Message (Vol. 14): Index to Volumes
                                                                                      The Sufi Message (Vol. 14): Index to Volumes
                                                                                      SPECIFICATION:
                                                                                      • Publisher : Motilal Banarsidass
                                                                                      • By : Hazrat Inayat Khan
                                                                                      • Cover : Hardcover
                                                                                      • Language : English
                                                                                      • Edition : 2004
                                                                                      • Pages : 295
                                                                                      • Weight : 300 gm
                                                                                      • Size : 8.3 x 5.5 x 0.6 inches
                                                                                      • ISBN-10: 8120807774
                                                                                      • ISBN-13: 978-8120807778
                                                                                      DESCRIPTION:
                                                                                      Book Summary of The Sufi Message (Vol. XIV): Index To Volumes (I-XIII) The final volume of "The Sufi Message" offers a multiple entry-gate to volumes 1-13. Both subjects and names have been included.
                                                                                      $30.94
                                                                                      The Sufi Message - Vol. 13: THE GATHAS
                                                                                      The Sufi Message - Vol. 13: THE GATHAS
                                                                                      SPECIFICATION:
                                                                                      • Publisher : Motilal Banarsidass
                                                                                      • By : Hazrat Inayat Khan (Author)
                                                                                      • Cover : Hardcover
                                                                                      • Language : English
                                                                                      • Edition : 1995
                                                                                      • Pages : 275
                                                                                      • Weight : 500 gm
                                                                                      • Size : 0.3 x 5.9 x 9.1 inches
                                                                                      • ISBN-10: 8120807588
                                                                                      • ISBN-13: 978-8120807587
                                                                                      DESCRIPTION:
                                                                                      The thirteenth volume of a collection of works by the prominent Sufi mystic Hazrat Inayat Khan which expounds the Sufi philosophy of life. It shows the reader how and what this philosophy can contribute to the individual's spiritual and religious development.
                                                                                      $31.59

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