SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Saroj Datta (Author)
- Binding : Paperback
- Language : English
- Edition : 2010
- Pages : 252 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 8184951159
- ISBN-13 : 978-8184951158
DESCRIPTION:
This book provides a discussion on basic concepts of strategic management, along with the determination of corporate vision and mission. It discusses how to analyze the environment with emphasis on the industries and the organization itself. It describes the evaluation criteria of various strategic alternatives available to an organization and the processes of strategic implementation, with proper monitoring and control techniques. The book also discusses the current issues in this context along with case studies and examples.
Key Features:
Concise and lucid presentation of theory, along with case studies and real world examples
- Practical assignments at the end of each chapter
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Munesh Chandra Trivedi (Author)
- Binding : Paperback
- Language : English
- Edition : 2010
- Pages : 404 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 8184951175
- ISBN-13 : 978-8184951172
DESCRIPTION:
Acceptance and implementation of e-commerce and e-business technologies has brought about a major transformation in the way business is being carried out by organizations. Today, almost all pioneering and successful organizations have incorporated electronic commerce technologies in their business practices. The continuing convergence of modern updated technologies in telecommunication and computing has helped significantly in getting easy access to information stored on networks through desktop and mobile devices. This book gives an introduction to e-commerce, followed by a detailed, analytical explanation of management issues and concerns affecting e-commerce in various business arenas. Students pursuing MBA will find a veritable resource in this book for any course in E-Business or E-Commerce they are most likely to take. The book will also be suitable for students pursuing MCA and B. Tech. programs for courses on electronic commerce.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Suresh Samudrala (Author)
- Binding : Paperback
- Language : English
- Edition : 2015
- Pages : 184 pages
- Size : : 14 x 1 x 21.6 cm
- ISBN-10 : 8184956827
- ISBN-13 : 978-8184956825
DESCRIPTION:
The Smart Way to Serve Customers Banking and financial services organizations are one of the largest consumers of information technology, deploying large IT workforce worldwide. Banks have a complex landscape of technology and applications catering to their diverse information needs. It is important for the people working in banks and associated with technology field to have an optimum understanding of the overall IT landscape. This will help them appreciate the scope of their work in the overall context, as well as understand the criticality of various system interfaces. This book provides an overview of the complex banking technology landscape in a simple and easy-to-understand format. KEY FEATURES Technology landscape is explained in a simple and generic way so that readers may relate it to their diverse information needs Several technology concepts like Service Oriented Architecture (SOA), Master Data Management (MDM), Customer Relationship Management (CRM), Business Process Management (BPM), Web Content Management Systems (WCM), Document Management Systems (DMS) etc. have been explained with simple examples in the context of banking systems Information presented is more for education and knowledge purposes instead of recommending any target architecture or product SURESH SAMUDRALA has been working in the IT industry for the last 20 years after completing his Post Graduation in Computer Science from IIT Madras. He has worked for various banking and financial institutions across the globe. His professional areas of interest include delivery management, enterprise architecture and innovation.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Keval J. Kumar (Author)
- Binding : Paperback
- Language : English
- Edition : 1994
- Pages : 628 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 8172243731
- ISBN-13 : 978-8172243739
DESCRIPTION:
The traditional discipline of mass communication now stands challenged by the rapid integration of telecommunications, computing, broadcasting and other media. An entirely new section on mass media, intellectual property rights and the public domain has been introduced in this revised and updated edition. The book is compact with each section and subsection having a list of suggested readings, and most of the books suggested are that of Indian authors. Comprehensive and critical account of recent developments in the media industries. Focuses on media analysis and critique, to reflect contemporary trends in communication theory and research. An entirely new section on ‘Telecommunications and New Information Technology' has been introduced.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: B.K. Chatterjee (Author)
- Binding : Paperback
- Language : English
- Edition : 1989
- Pages : 554 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 8172246544
- ISBN-13 : 978-8172246549
DESCRIPTION:
Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: S. Shajahan (Author)
- Binding : Paperback
- Language : English
- Edition : 2000
- Pages : 528 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 8172244916
- ISBN-13 : 978-8172244910
DESCRIPTION:
CD includes Web links and additional resources. Business research has become a bare necessity for every company, for survival and growth. With the opening of new markets and restructuring of business practices of old markets, need for information invariably drives the companies to concentrate more on their markets and customers. Research Methods for Management covers topics like Conjoint Analysis, Path Analysis, Data Mining and Data Warehousing research techniques, IT-based predictive models like RFM model, application of SPSS and Internet-based research services, with an improved pedagogical approach, added illustrations and insight for enhancement of student learning. The book also covers business research issues and Internet applications, supplemented with company and business research literature. Applications of multivariate techniques like factor, cluster and discriminant analysis, along with multiple regression, correlation analysis and multi dimensional scale in business research have been discussed in detail.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Donald L. Brady (Author)
- Binding : Paperback
- Language : English
- Edition : 2011
- Pages : 416 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 8184952309
- ISBN-13 : 978-8184952308
DESCRIPTION:
This unique textbook covers all the key topics for the International Marketing course in a concise and brief manner, thereby fitting nicely into most semester-long academic programmes. The author, from his long teaching experience has organized each chapter to fit into the stipulated teaching period, taking special care about its pedagogy and language at the same time. The book has been extensively class-tested and is well-crafted to serve as a learning tool and ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, chapter summaries, key terms and questions for discussion. The book concludes with a detailed glossary.
Key Features:
A separate chapter has been devoted to Countertrade. The international marketers frequently encounter requests for countertrade in today's business scenario. There is every possibility of losing business opportunities due to lack of knowledge on countertrade
- Business examples have been used throughout the book, wherever applicable
- Each chapter starts with a dedicated vignette, mostly based on factual illustration about specific companies
Work to inspire rather than sell. Be authentic rather than try to fit in. Engage your market place rather than focus solely on your competitors.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: David Tyreman (Author)
- Binding : Paperback
- Language : English
- Edition : 2017
- Pages : 240 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 :978-9386867001
DESCRIPTION:
Give your business a world famous identity.
Business is not just a transaction; it’s an experience.
Business is also not about gimmicks or tricks. It is about finding meaning, inspiring masses and creating something that makes people want to line up to work with you.
How to Create a Kick-Ass Brand explores the complex world of business and the importance of authenticity while building a unique, world famous brand identity. Filled with real-life stories and anecdotes, this inspiring book arms you with ways to command true loyalty and attract more attention to your business than ever before. Your all-access pass to global recognition is here. This step-by-step approach will ensure that your business stands out.
Work to inspire rather than sell. Be authentic rather than try to fit in. Engage your market place rather than focus solely on your competitors.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Giles Lury (Author)
- Binding : Paperback
- Language : English
- Edition : 2018
- Pages : 336 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 :978-9386867896
DESCRIPTION:
Inspiring stories of 101 amazing brands that changed the world
• Apple
• Coca-Cola
• Nike
• Starbucks
• Disney
• KFC
• Hallmark
• Mercedes
• Revlon
• Tupperware
• Banana Republic and many more
Inspiring stories to help you build a bigger, better, stronger brand
A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.
The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.
Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Adam Witty (Author), Rusty Shelton (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 160 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 :9388423917
- ISBN-10 :978-9388423915
DESCRIPTION:
Foreword by Steve Forbes
How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
Authority doesn’t just happen; Authority is built through a systematic process called the Authority Marketing System.
Are you the authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price?
One thing is for certain: if you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn what Authority Marketing is and how to use it to grow your business.
Authority Marketing isn’t about ego or attention—it’s about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
ADAM WITTY is the founder and CEO of Advantage Media Group and ForbesBooks, The Business Growth Company.
RUSTY SHELTON is a senior marketing strategist and publisher at Advantage|ForbesBooks. He is also the founder and CEO of Zilker Media and co-founder of Catch Engine, the country’s leading quiz marketing software platform.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Antony Welfare (Author)
- Binding : Paperback
- Language : English
- Edition : 2013
- Pages : 208 pages
- Size : : 20 x 14 x 4 cm
- ISBN-13 :978-8184955033
DESCRIPTION:
For every retailer that wishes to learn how to achieve their potential in Retail. The Retail Handbook follows a logical 11 part journey that centres around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focussed, and realise the potential you have to make your retail business a success. Whether you are a seasoned retailer or you are just starting out, The Retail Handbook will help you master the basics in retail and set you up to compete with the larger retailers . . . and win the battle for your customers.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Jim Pooler (Author)
- Binding : Paperback
- Language : English
- Edition : 2008
- Pages : 216 pages
- Size : : 20 x 14 x 4 cm
- ISBN-13 :978-8179929254
DESCRIPTION:
Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdaysor anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicalityor is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after "urge to return" among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? What drives shoppers in various situations? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years and provides valuable insights for retailers, advertisers, marketers and consumers.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Ajay Bhootra (Author)
- Binding : Paperback
- Language : English
- Edition : 2017
- Pages : 220 pages
- Size : : 12.9 x 1.3 x 19.8 cm
- ISBN-13 :978-9386867117
DESCRIPTION:
The Art and Science of Retail Selling.
Thanks to the e-commerce boom, retail market is witnessing a paradigm shift in the arena of selling. It’s time to step away from the age-old methods and embrace the new-age techniques of attracting customers and closing deals. In the Race for Space, author Ajay Bhootra eloquently explains the art of selling and what makes a first-rate salesperson. Ajay Bhootra, with his decades of experience in the world of sales, doles out simple and practical measures to stand out in the crowd while connecting with clients on a personal level.
Peppered with interesting anecdotes and real-life scenarios, this book is a must-have for anyone who wants to learn the ropes of salesmanship.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Mark Holmes (Author)
- Binding : Paperback
- Language : English
- Edition : 2018
- Pages : 156 pages
- Size : :20 x 14 x 4 cm
- ISBN-13 :978-9387944121
DESCRIPTION:
The Art of Sales and Communication
Why are salespeople struggling to differentiate their products or services from competitors?
What makes them miss their annual sales targets?
Why do customers view salespeople negatively?
Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the “VALUE” rules, a five-step approach salespeople use to win sales on value, not price. The 5 Rules of Mega value Selling is for salespeople, sales managers, start-up entrepreneurs, business owners and people eager to learn about mastering customer conversations about value. This book shows how to:
Identify a customer’s true value drivers
Handle the price pushback and commodity traps
Uncover undervalued or unrecognized drivers
Customize value messages according to client specifications.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Harry Maziar (Author)
- Binding : Paperback
- Language : English
- Edition : 2018
- Pages : 208 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 : 9386867931
- ISBN-13 : 978-9386867933
DESCRIPTION:
50 unforgettable stories about sales success
Salesmanship is letting someone have your way.
Stories touch the human spirit, so what better way to teach something important than through stories? Sales Secrets provides 50 unforgettable stories that teach readers everything they want to know about sales and life. Witty, thought-provoking, effective and memorable—just what’s needed in front of prospects and customers.
If you want to put and keep your best sales foot forward, Sales Secrets is for you. Find yourself smiling as you learn to build trust and confidence with your clients.
What’s your story?
Harry Maziar is the consummate sales professional. He was CEO of a sales organization with more than 2,000 representatives. He is the first Executive in Residence at Kennesaw State University and was instrumental in developing their Center for Professional Selling. Harry Maziar is a lifelong resident of Atlanta, GA.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Harley Manning & Kerry Bodine (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 272 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 : 9387944743
- ISBN-13 : 978-9387944749
DESCRIPTION:
Here are words like fire from a truly rebellious man here is a book for today, a much-needed declaration that for humans there is hope, there is a way forward! Osho offers a revolutionary approach to the eternal quest that mankind carries within. As he says: “life has intrinsic value, there is no goal outside it. Hence My whole effort is to change everything into playfulness. To me that is real spirituality.” “awake and claim your birthright. Religion is not anybody’s Monopoly, it is everybody birth right. It has no name, no church, no organization. It is a sheer rebellion against all churches, all organizations, all scriptures. It is meeting existence directly and immediately, in innocence, in gratitude, in love, in a deep communion. This is the prayer I would like to spread all over the Earth. Because this is the only prayer that can save it.” —Osho.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By:Suzanne Palling (Author)
- Binding : Paperback
- Language : English
- Edition : 2017
- Pages : 256 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 : 9386348764
- ISBN-13 : 978-9386348760
DESCRIPTION:
A book to guide you in the most rewarding directions! Typically, the journey to becoming a master salesperson is long and painful, full of trial and error, requiring perseverance and constant self-motivation. But it doesn't have to be that way! While pundits may describe sales as an art form, the truth is that - like science - it is based on core principles and practices. In order to get better at sales, a salesperson need only improve on these individual building blocks. In the Science of Sales, author Pranab Bhalla builds a logical framework for budding professionals on the process of sales. Here you will find: - The right psychological approach - The building blocks of cold calling and business development - The art of questioning - The sales presentation - Understanding buying decisions - Dangling the bait And much, much more! Pranab Bhalla works in the Indian IT sales industry. Throughout his career, he has donned many roles in sales and business development. From selling insurance and telecom products door to door, to closing multimillion dollar transactions for large MNCs, Pranab has gone through the grind. He is based in Gurgaon and married with two children.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By:Pranab Bhalla (Author)
- Binding : Paperback
- Language : English
- Edition : 2017
- Pages : 252 pages
- Size : :14 x 1.4 x 21.6 cm
- ISBN-10 : 8184956703
- ISBN-13 : 978-8184956702
DESCRIPTION:
A book to guide you in the most rewarding directions! Typically, the journey to becoming a master salesperson is long and painful, full of trial and error, requiring perseverance and constant self-motivation. But it doesn't have to be that way! While pundits may describe sales as an art form, the truth is that - like science - it is based on core principles and practices. In order to get better at sales, a salesperson need only improve on these individual building blocks. In the Science of Sales, author Pranab Bhalla builds a logical framework for budding professionals on the process of sales. Here you will find: - The right psychological approach - The building blocks of cold calling and business development - The art of questioning - The sales presentation - Understanding buying decisions - Dangling the bait And much, much more! Pranab Bhalla works in the Indian IT sales industry. Throughout his career, he has donned many roles in sales and business development. From selling insurance and telecom products door to door, to closing multimillion dollar transactions for large MNCs, Pranab has gone through the grind. He is based in Gurgaon and married with two children.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Ramanuj Majumdar (Author), Taposh Ghoshal (Author)
- Binding : Paperback
- Language : English
- Edition : 2013
- Pages : 280 pages
- Size : :20 x 14 x 4 cm
- ISBN-13 : 978-8184954579
DESCRIPTION:
Selling is a crucial marketing activity in today's highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book aims at sensitizing people to the notion that selling skills can be acquired. If these skills are applied systematically, it could make a sales professional more effective than others in a competitive market. The book highlights different principles and practices of selling. Topics related to selling are explained using simple language, practical case studies and illustrations.
Key Features:
Aimed at students of sales and marketing to learn essential skills and art of selling to enrich their selling aptitude
- Elucidates various practical situations confronted by sales personnel during day to day work and ways to resolve them
- Essential tips provided to strengthen the core competence of a salesperson
- Topics explained with practical cases, examples and illustrations
SPECIFICATION:
- Publisher : Jaico Publishing House
- By:Mark Holmes (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 116 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 : 9388423984
- ISBN-13 : 978-9388423984
DESCRIPTION:
A FABLE ABOUT SELLING
4 Essential Keys that Accelerate Results
FOUR KEYS ANYONE CAN MASTER TO ACCELERATE SALES IN ANY INDUSTRY, ANYWHERE.
Why do salespeople with good products and services struggle to land sales? What makes them get discouraged, give up and miss their sales goals?
With remarkable clarity, The Sales Diamond explains the fundamentals of selling through an easy-to-follow story and four simple-to-master sales techniques. Packed with real-life examples, practical tips and advice for turning prospects into new customers.
THIS BOOK WILL GIVE READERS: • Quick, effective ways to get in the right mindset for any sales opportunity. • Actionable steps to change a customer’s resistance to your price and buy value. • Simple techniques for overcoming five closing traps and close more sales.
MARK HOLMES is a top-performing sales closer, sales leader and entrepreneur. He consults, trains and coaches on differentiating from competitors, selling value and strategic account management. His insights have resulted in millions of dollars in new sales.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Kautilya (Author)
- Binding : Paperback
- Language : English
- Edition : 2009
- Pages : 216 pages
- Size : :14 x 1.3 x 21.6 cm
- ISBN-10 : 8184950292
- ISBN-13 : 978-8184950298
DESCRIPTION:
Kautilya's Arthashastra is a book about economics written by Kautilya. The word (No Suggestions) originates from a primeval Indian dissertation that discussed how the economy and military affairs of a state should function. The dissertation was written in Sanskrit by Chanakya, the teacher to the founder of the Mauryan Empire. The book talks about the science of amassing wealth. The author emphasizes that the king should offer no reason for his actions and should go to any extent to attain wealth. The subjects would be prone to punishments unlike the king.
Kautilya was cunning and shrewd. He offered checks for the king on how to see what the sons were plotting against the king. He also offered advice to the sons on how to snatch the king's rule. He felt that it was almost impossible to detect if an official was dishonest, just like how one does not know how much water a fish drinks.
He offered the seven tips for a successful and committed business. He says that the CEO has to guide and direct the team. The competent and resourceful manager binds the team together. You have to know how your market operates and from where you can generate more revenue. Your nucleus or your office should be a centralized place from where you assimilate ideas, strategize and control all your operations. You need to manage your treasury efficiently. Lastly, you need a strong companion that you can depend on, when there is trouble in your business. The first edition of Kautilya's Arthashastra, was published by Jaico Publishing House in 2009 and is available in paperback.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Madsen Pirie (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 188 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 9388423593
- ISBN-13 : 978-9388423595
DESCRIPTION:
How money and markets really work how do Banks work? Why do prices rise or fall? What causes globalization? How can we create more wealth? Everyday economics answers these and other questions, Not in the way that economics textbooks do—with graphs, abstract models, jargon-ridden theory, and mathematical equation through narrative and lucid explanation rooted in everyday experience and common-sense intuitions. This is a personal school of economics for anyone who has ever wanted to know how money, trade and markets really work. The study of economics has never been so enjoyable—or eye-opening.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: GEORGE GILDER (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 336 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 9388423682
- ISBN-13 : 978-9388423687
DESCRIPTION:
The fall of big data and the rise of the Blockchain economy George gilder—the peerless visionary of technology and culture explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-google age dawns. The age of Google, built on big data and machine intelligence, has been an awesome era. But it is coming to an end. Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, Calendars, etc. Everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “Aggregate and advertise” workshops a while—if you control an empire of data center, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of advertisements. The crisis is not just economic. Silicon Valley has pretty much given up on security. The Internet fire walls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the Blockchain and its derivatives. Enabling cryptocurrencies such as bit Co in and ether, neo and hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise age of Google. Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet. Life after Google is almost here.
SPECIFICATION:
- Publisher : Jaico Publishing House
- By: S.K. Bagchi (Author)
- Binding : Paperback
- Language : English
- Edition : 2006
- Pages : 204 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 8179924114
- ISBN-13 : 978-8179924112
DESCRIPTION:
Treasury risk management is very crucial in modern banking or financial institution functions the world over, especially as forces of deregulation and globalization gather momentum. Skillful risk management ensures profitability out of market-driven opportunities and this needs articulation. The Basel-2 Accord seeks to place significant emphasis on this subject through its Three Pillars. All the essential aspects of treasury risk management and ALM (Asset Liability Management) functions have been covered in the book. This book gives thorough and crisp analysis of market risk segments effecting the financial system. RBI guidelines on market risk management are explained. Risk in mutual fund investment are carefully dealt with. Focal points of existing Basel Accord-1 and Basel Accord-2 presented in a tabular form.