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It is said that you unfold a whole new world every time you open a book. Ganges India presents to you the widest and the most distinctive genre of books to satisfy the diverse taste and preferences of all readers. Here you will find books of assorted topics and interest that can not only strengthen your love for books, but also change your life for good. So, readers! Assemble and dive into the greatest collection of knowledge and enrich your awareness and perception. Books have been an indispensable part of mankind and serve as a basis of our lifestyle. The foundations of all aspects of our lives from ideologies, beliefs, education, ethics, culture were laid by the knowledge our ancestors gathered from the prehistoric writings; and it passed on to the subsequent generations through writing itself. So in a way, the content of books can be intense enough to provide a meaningful direction to your life; precisely why we acknowledge the importance of a worthwhile theme and substance in a book. Hence, we bring to you a curated collection of books you would definitely consider keeping close to your heart. We understand your interest in the literary sphere and we have the perfect pick for all categories of book enthusiasts. Enlighten your mind with the various subjects available in Ganges India which includes Hinduism, Buddhism, Astrology, Art & Architecture, History, Philosophy, Performing Arts, Literature, Fiction, Alternative Health, Cooking, Travel, Biographies, General Books, Saints, Indian Languages and of course the junior readers can find their match in the Children’s section. Each category comes with a variety of options for you to choose from based on your personal inclination. One will undisputedly enhance their knowledge, wisdom and experience through these books without having to physically travel around the world or personally undergo any exasperating situations. Additionally, the different genres of books varying from educational, motivational, lifestyle, fiction will not only broaden your understanding towards the way the world works, but also will help you make better decisions for yourself as you would be exposed to a plethora of perspectives. Our Books section is empowered by the loyalty of readers towards books. Each book is provided with all the necessary details to ensure a pleasant buying experience for you. Also, we recommend that you go through the elaborate elucidation provided for most of the products, about the theme and author of the books for better comprehension of the content. Explore this exclusive section of readers’ paradise to immerse yourself in the cognizance of a wide range of subjects. We are certain that there are a gazillion of book-lovers out there; so before these books run out of stock, it is high time that you add them to your precious book collection in order to reinvent your passion and enhance your individual evolution. We are positive that you will be thrilled to read through the promising content of every product in this category

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: GEORGE GILDER (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 336 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 9388423682
- ISBN-13 : 978-9388423687
DESCRIPTION:
The fall of big data and the rise of the Blockchain economy George gilder—the peerless visionary of technology and culture explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-google age dawns. The age of Google, built on big data and machine intelligence, has been an awesome era. But it is coming to an end. Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, Calendars, etc. Everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “Aggregate and advertise” workshops a while—if you control an empire of data center, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of advertisements. The crisis is not just economic. Silicon Valley has pretty much given up on security. The Internet fire walls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the Blockchain and its derivatives. Enabling cryptocurrencies such as bit Co in and ether, neo and hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise age of Google. Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet. Life after Google is almost here.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: S.K. Bagchi (Author)
- Binding : Paperback
- Language : English
- Edition : 2006
- Pages : 204 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 : 8179924114
- ISBN-13 : 978-8179924112
DESCRIPTION:
Treasury risk management is very crucial in modern banking or financial institution functions the world over, especially as forces of deregulation and globalization gather momentum. Skillful risk management ensures profitability out of market-driven opportunities and this needs articulation. The Basel-2 Accord seeks to place significant emphasis on this subject through its Three Pillars. All the essential aspects of treasury risk management and ALM (Asset Liability Management) functions have been covered in the book. This book gives thorough and crisp analysis of market risk segments effecting the financial system. RBI guidelines on market risk management are explained. Risk in mutual fund investment are carefully dealt with. Focal points of existing Basel Accord-1 and Basel Accord-2 presented in a tabular form.


SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Tamal Bandyopadhyay (Author)
- Binding : Paperback
- Language : English
- Edition : 2014
- Pages : 412 pages
- Size : : 14 x 2.1 x 21.6 cm
- ISBN-13 : 978-8184955460
DESCRIPTION:
Sahara Group, the second largest employer in India, is embroiled in a legal battle with the regulators. Two of its firms are under a strict directive from the Supreme Court of India to refund all money that it had collected in the form of deposit or debentures to all its depositors within 3 months. Sahara : The Untold Story is a highly illustrated, anecdotal account of the biggest crisis ever for this corporate giant, how it originated in the first place and, years later, how and why they are wrapped up in the same kind conflict once again.
Two of the Sahara group of companies are impeached by the Supreme Court of India with violation of regulatory norms by selling off public debentures and raising money. They are under a deadline of 3 months to refund all the money to their investors. The group has a history of a tussle with the income tax department as well. In 1996, IT charged them to furnish all details pertaining to a list of 100 MLAs, MPs, and eminent dignitaries, who were supposedly depositing mammoth amounts of black money with them. What followed was a string of ultimatums from the IT department to Sahara, and Sahara group forefending their strikes every time with all the possible excuses. What is more intriguing and equally amusing is that such a corporate giant does not have all details of its depositors. There are myriad instances, vividly picturing each and every detail of this debacle, capturing even the subtle nuances of the complicated battle, in this book.
Sahara : The Untold Story is an insight into the powerful corporate giant, revealing some unheard and buried secrets.


SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Tamal Bandyopadhyay (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 452 pages
- Size : :14 x 2.6 x 21.6 cm
- ISBN-10 : 9388423356
- ISBN-13 : 978-9388423359
DESCRIPTION:
The seeds of change were sown in September 2014, when HDFC Bank MD Aditya Puri went to Silicon Valley to meet the brightest tech minds in the world. By the time he got back, he knew exactly what needed to be done.
It was time for a revolution. Instead of waiting to be disrupted by fintech companies, HDFC Bank went all out to disrupt itself, recasting its role and scope on a scale that has never been attempted before. In one of the biggest transformations ever undertaken in any business, HDFC Bank wants to become a platform facilitating a financial experience.
Tamal Bandyopadhyay chronicles HDFC Bank’s own digital disruption exercise through the very people who drove it, narrating a story that’s as compelling as unique in India’s financial system. With his keen eye for detail, deep knowledge of banking and unparalleled storytelling ability, Bandyopadhyay recounts the journey of India’s most valued lender from a life cycle bank to a lifestyle bank.


SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Mehrab Irani (Author)
- Binding : Paperback
- Language : English
- Edition : 2014
- Pages : 260 pages
- Size : :12.9 x 1.4 x 19.8 cm
- ISBN-13 : 978-8184955774
DESCRIPTION:
Mad Money Journey: A Financial Adventure is a book that deals with the financial emancipation of an average joe. It is a story filled with adventure and mystery that delves into the very soul of the relationship between man and money.
John Pinto, a man tired of his middle-class money-draining life, decides to end it all and walks in the path of oncoming traffic. He almost succeeds in taking his own life but through the quirk of fate he is saved. After being saved, he starts his financial study tour across the world. As he travels around the world, he has many encounters, some exotic, some shocking and some dangerous. Through these encounters he understands the true meaning of being financially independent.
Life, the best teacher of all, introduces John Pinto to people who truly live a life of financial freedom. He meets some very interesting people who have imbibed the commandments of financial freedom and are leading a risk free life (in terms of money). He meets his financial gurus in the strangest of ways. Some of his gurus include Afghani terrorists, Kenyan marathon runners, Chinese mystics, Bangkok prostitutes and other interesting personalities. Each person he meets on his incredible journey is insightful on how to have a good relationship with one's money. to achieve true financial freedom, John Pinto has to face a lot of hardships. In his crazy adventure, he finds his monetary teachers in the most unexpected of ways and in the end of his mission he finds monetary rewards.
Mad Money Journey: A Financial Adventure is a beautifully written book about how to secure a financially independent and secure life. The book imparts these valuable lessons in the form of a story. Mad Money Journey: A Financial Adventure was published by Jaico Publishing House in the year 2014 in paperback. It has 260 pages and is in English.


SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Manoj Arora (Author)
- Binding : Paperback
- Language : English
- Edition : 2016
- Pages : 324 pages
- Size : :14 x 1.9 x 21.6 cm
- ISBN-10 : 818495400X
- ISBN-13 : 978-8184954005
DESCRIPTION:
A common man’s journey.Free online access to plan & track your own Financial Freedom.Your road map to achieving financial freedom and living your dreamsFinancial freedom is not defined by your net worth or your social status. It does not matter how much you earn – what matters is how much you can save and invest wisely. The secret to financial freedom is learning the basic concepts of good planning and adopting the right attitude. But how does one achieve this?Everyone around us is trapped in a mindless rat race. If you’ve resolved to take control of your finances and construct a personal finance plan, From the Rat Race to Financial Freedom is a good starting point. Written by a common man for the common man, this book will help you lead an independent and conscious life.Manoj Arora, an engineer by profession, is a gold medalist from Aligarh Muslim University. Having worked for Fortune 500 organizations across the globe, including IBM, he has also worked for leading Indian companies such as L&T and TCS. An IT professional turned author, he has to his credit multiple bestselling books on Dreams, Money and Happiness. He lives by his life's mission to elevate the world around him.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Vinod Desai (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 324 pages
- Size : :14 x 1.9 x 21.6 cm
- ISBN-10 : 9388423941
- ISBN-13 : 978-9388423946
DESCRIPTION:
FOR GROWN UPS
a.k.a. Kids with Money
The most comprehensive, ruthlessly unbiased and easy-to-read guide on personal finance
Who doesn’t want to save money!
It is not as difficult as you think it is; you just need to understand the basics. Unfortunately, most books on personal finance are either too heavy or too dry, and intimidate even those who are keen to learn about investing. This is what drove Vinod Desai to write about investing in a way that is easy for anyone to understand.
Smart Money Moves is a comprehensive but easy-to-read guide that will teach you everything you need to know about saving and multiplying your money using basic math. Starting from the fundamentals and all the way to step-by-step processes, you can now truly get started on your investing journey.
IN THIS BOOK YOU WILL LEARN ABOUT: • Fundamentals of investing in stocks, mutual funds, real estate, debt instruments and gold • Salary structure, saving tax, annual tax to-dos • Insurance policies and loans • Goal-based investing and retirement saving • Most common mistakes and tips to avoid them
VINOD DESAI is a seasoned investor and conducts a highly-acclaimed financial wellness educational workshop called ‘The Moneyplanting Program.’ He is also an entrepreneur, educator and speaker. You can find out more about him at desaivinod.com.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Raghu Palat (Author)
- Binding : Paperback
- Language : English
- Edition : 1996
- Pages : 120 pages
- Size : :21.4 x 13.8 x 1.2 cm
- ISBN-10 : 8172245211
- ISBN-13 : 978-8172245214
DESCRIPTION:
Financial statements cannot be intelligently analyzed without ratio analysis. They, assist in analyzing the performance of the company and comparing the performance with that of other similar companies, highlight the relative strengths and weaknesses of a company - whether it is profitable, financially sound or in a state of decline, help in determining whether the company has earned sufficiently on the funds invested and its debt servicing ability, enable the forecasting of future performance. This book written for businessmen, financial managers, investors and students has been published in England and in India. In this completely revised reprint, Raghu Palat explains the magic of ratio analysis clearly and lucidly in non technical language with several examples. This book is recommended reading in several universities in the United States and in India and has been hailed as a "must read" and "a boon for financial analysis" by the Financial Press.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Matthew Partridge (Author)
- Binding : Paperback
- Language : English
- Edition : 2017
- Pages : 264 pages
- Size : :20 x 14 x 4 cm
- ISBN-13 : 978-9386867223
DESCRIPTION:
George Soros, Benjamin Graham, Warren Buffett, Peter Lynch, Eugene Kleiner, Tom Perkins, Paul Samuelson, John Templeton and others
There has never been a better time to be an ordinary investor. With more opportunities, lower costs and a more level playing field than ever before, you really can go head to head with the professionals. But there remains one big difference between Wall Street and the individual investor: technique and experience.
Superinvestors provides both in a new way. It takes an in-depth look at 20 of the best investors in the last 200 years and shows the reader how to adopt a similar approach. These investors have been picked for a variety of criteria, including their investing excellence, the different ways in which they made money and, above all, for what they can teach individual investors.
Ranging from David Ricardo, who made a fortune by correctly predicting the outcome of the Battle of Waterloo, to the patient, value-orientated approach of Warren Buffett, this book a treasure trove of success stories, cautionary tales, legendary stock picks and world-beating strategies. It will fascinate and inspire investors of every level.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Glen Arnold (Author)
- Binding : Paperback
- Language : English
- Edition : 2018
- Pages : 256 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 : 9386867427
- ISBN-13 : 978-9386867421
DESCRIPTION:
The First $100m
It took the world’s greatest investor, Warren Buffett, nearly four decades to make his first $100m. The Deals of Warren Buffett charts the series of investments that made up that journey.
In revealing detail and with a lucid descriptive style, author Glen Arnold explains Buffett’s thinking behind these investment deals and shows how his cumulative returns compounded his wealth over time. He also reveals Buffett’s investment philosophy, the mistakes he made along the way and how he learned to select which companies were worth backing. Some of the prominent investments included in the book are GEICO, American Express, Disney, Berkshire Hathaway, See’s Candies and the Washington Post. At the end of each chapter, Arnold even includes insightful ‘learning points’ to help investors of every level.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Falguni H. Pandya (Author)
- Binding : Paperback
- Language : English
- Edition : 2013
- Pages : 716 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 : 8184954107
- ISBN-13 : 978-8184954104
DESCRIPTION:
This text provides application-oriented treatment along with theoretical discussion of the subject, thereby making it easy and effective learning. It specifically caters to the syllabus of Security Analysis and Portfolio Management or Investment Analysis and Portfolio Management or Investment offered in the second year of MBA and M.Com. programmes. Step-by-step, the text introduces readers to market concepts, going from the basics of investment to analysis of investment, presented in a simple manner with real life examples and data from the Indian economy and corporate sector.
Key Features:
Empirically tested theories and concepts, using real data from Indian corporate sector
- Graphs and figures based on Indian data, to support the theory
- Pause for thought section at the end of each important topic, to reinforce concepts
- In-depth pedagogy, contemporary approach and live examples using factual data

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Edwin Lefèvre (Author))
- Binding : Paperback
- Language : English
- Edition : 2018
- Pages : 400 pages
- Size : :14 x 1.8 x 21.6 cm
- ISBN-10 : 9386867753
- ISBN-13 : 978-9386867759
DESCRIPTION:
“CLASSIC”
THE WALL STREET JOURNAL
A legend of Wall Street shares the tricks of his trade!
Reminiscences of a Stock Operator is the bestselling story of Jesse Livermore or “Boy Plunger”—the famous American investor and security analyst who made his millions from the stock market. Edwin Lefèvre tracks the exploits of Livermore as he won and lost tens of millions of dollars playing the stock and commodities markets during the early 1900s.
With riveting accounts of Livermore’s experiences as one of the most influential speculators on Wall Street, the book is rich with trading wisdom and rules that Livermore imparts through Lefèvre. The book’s enduring appeal rests in Livermore’s view that the market is made up of people and the excesses of the market reflect mass psychology. According to him the mistakes of individuals are frequently the result of the inability to control fear and greed. Thus, the views and lessons of Livermore continue to be relevant to every new generation of investors and traders. This book is considered a classic in business writing.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Manoj Arora (Author)
- Binding : Paperback
- Language : English
- Edition : 2018
- Pages : 312 pages
- Size : :14 x 1.8 x 21.6 cm
- ISBN-13 : 978-9386867674
DESCRIPTION:
A common man’s guide to stock investing
Stocks offer magnificent wealth creation opportunities.
Are you ready to test the waters?
Stocks are simple and powerful investment tools. But lack of knowledge, patience and faith make them a dangerous gamble. And so, the common man dreads entering the stock market when it should be an inseparable part of his portfolio. The Autobiography of a Stock takes a unique look at the problem – through the eyes of Mr. Stock.
Gobind, a young man eager to invest, approaches Mr. Stock for help to guide him through the rollercoaster ride of buying a stock, holding on to it and finally exiting it in time.
Join him on his exhilarating journey, complete with its soaring heights and dismal lows, in a real market scenario, with real stocks and real data. Learn with him as he discovers the 83 unforgettable lessons in the noisy world of stocks. Tried, tested and thoroughly practical, these lessons are stock market scripture that can bring you not only excellent returns but also longterm wealth.
Manoj Arora is a gold medalist in engineering from AMU, Aligarh. In his career spanning more than two decades, he has worked for Fortune 500 organisations across the globe including IBM, L&T and TCS. An ITprofessionalturnedauthor, he has to his credit multiple bestsellers on Dreams, Money and Happiness. Founder Trustee of Kalpavriksha – a tree plantation NGO, Manoj lives by his life’s mission to elevate the world around him.
“…provide[s] understanding of basics without much of technical jargon!”
—K V Narayanan, Vice President, Tata Consultancy Services
“One of the rare books which is a perfect sync of facts and fiction…”
—Nishant Maitre, CEO & Cofounder, Tappet Box
“…simple, yet an eyeopening book.”
—Yogesh Aggrwal, Head Corporate Finance & CAO, NDTV
“…would help even seasoned investors.”
—Ananta P Sarma, Executive Vice President, Investment Banking,
IDBI Capital Markets & Securities Ltd.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: John Stepek (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 288 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 :9388423666
- ISBN-13 : 978-9388423663
DESCRIPTION:
How contrarians bet against the market and win—and you can too standing out from the crowd goes against our natural instinct. Which is, of course, why it works. With the relentless growth of passive investing—investors blindly following the marketer opportunities for a smart investor to profit by betting against the crowd should be greater than ever. Yet, being a contrarian is hard work. You need to adopt a sceptical mind-set: a flexible mode of thinking that allows you to stand back and spot when the markets view of the world is badly out of touch with reality The best way to profit when reality eventually reasserts itself. In the sceptical investor, John stepek, executive editor of moneyweek, pulls together the latest research on behavioural finance, and examples from well-known contrarian investors, to offer practical techniques to help you spot opportunities in common investment situations, from turnaround plays to bubbles and busts, that others in the market Miss.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Daniel Crosby (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 272 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 :9388423623
- ISBN-13 : 978-9388423625
DESCRIPTION:
The Art and science of investment management The behavior investor aims to enrich readers in the most holistic sense of the word, leaving them with tools for compounding both wealth and knowledge. Wealth, truly considered, has at least as much to do with psychological as financial wellbeing. In the behavior investor, psychologist and asset manager Daniel crosby examines the sociological, neurological and psychological factors that influence our investment decisions and sets forth practical solutions for improving both returns and behavior. Readers will be treated to the most comprehensive examination of investor behavior to date and will leave with concrete solutions for refining decision-making processes, increasing self-awareness and constraining the fatal flaws to which most investors are prone. The behavior investor takes a sweeping tour of human nature before arriving at the specifics of portfolio construction, rooted in the belief that it is only as we come to a deep understanding of “why” that we are left with any clue as to “how” we ought to invest.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Daniel Pecaut with Corey Wrenn (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 332 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 :9388423607
- ISBN-13 : 978-9388423601
DESCRIPTION:
Lessons learned from Berkshire Hathaway approach to investing a remarkable retelling of the lessons, wisdom, and investment strategies handed down personally from Warren buffet and Charlie munger to shareholders. Packed with timeless, generous, and often hilarious wisdom, into the minds of Warren buffet and Charlie munger will keep serious investors turning pages late into the night: get unique insight into the thinking, strategies, and decisions – both good and bad – that made buffet and munger two of the world’s greatest investors. Understand the critical Reasoning that leads buffet and munger to purchase a particular company. Learn the central tenets of Buffett’s value-investing philosophy. Enjoy munger’s biting wit as he goes after any topic that offends him. Discover Buffett’s distaste for “commonly accepted strategies” like modern portfolio theory.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Avi Jorisch (Author)
- Binding : Paperback
- Language : English
- Edition : 2019
- Pages : 268 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 :9387944948
- ISBN-13 : 978-9387944947
DESCRIPTION:
How Israeli ingenuity repairs the world read all about how Israelis are helping to feed the hungry, cure the sick, protect the defenseless, and make the desert Bloom. Thou shalt innovate profiles wondrous Israeli innovations that are collectively changing the lives of billions of people around the world and explores why Israeli innovators of all faiths feel compelled to make the world better. Israel is playing a disproportionate role in helping solve some of the world’s biggest challenges by tapping into the nation soul: the spirit of tikkun olam – The Jewish concept of repairing the world. Israel has extraordinary innovators who are bound together by their desire to save lives and find higher purpose. In the face of failures and roadblocks these innovators found opportunities and courage. In a part of the world that has more than its share of Darkness, these stories are rays of light. A must read for business leaders, newbie start-up owners and anyone who is interested in how innovations are conceived and carried out.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Gerald Sindell (Author)
- Binding : Paperback
- Language : English
- Edition : 2016
- Pages : 152 pages
- Size : :20 x 14 x 4 cm
- ISBN-10 :8184958013
- ISBN-13 :978-8184958010
DESCRIPTION:
JAICO ILLUSTARTED CLASSICS SERIES is a collection of beloved childrens classics read by generations all over the world. Rich with adventures and thrills, these immortal stories with vivid illustrations are designed to delight young readers. ROBIN HOOD, champion of the poor and oppressed, stands against the cruel power of Prince John and the brutal Sheriff of Nottingham. Whilst fleeing from retribution, Robin finds himself hiding out in Sherwood Forest where he meets a lively group of characters, each having their own story to be told. Thereupon, the adventures of Robin Hood, his right-hand Little John, Friar Tuck, the cunning Tinker and the other Merry Men have begun.With his band of men, he remains determined to outwit his enemies. HOWARD PYLE was an American illustrator and writer, primarily of books for young audiences.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Kevin D. Johnson (Author)
- Binding : Paperback
- Language : English
- Edition : 2017
- Pages : 268 pages
- Size : :20 x 14 x 4 cm
- ISBN-13 :978-8184957846
DESCRIPTION:
A book to guide you in the most rewarding directions! Typically, the journey to becoming a master salesperson is long and painful, full of trial and error, requiring perseverance and constant self-motivation. But it doesn’t have to be that way! While pundits may describe sales as an art form, the truth is that – like science – it is based on core principles and practices. In order to get better at sales, a salesperson need only improve on these individual building blocks. In the Science of Sales, author Pranab Bhalla builds a logical framework for budding professionals on the process of sales. Here you will find: The right psychological approach The building blocks of cold calling and business development The art of questioning The sales presentation Understanding buying decisions Dangling the bait And much, much more! Pranab Bhalla works in the Indian IT sales industry. Throughout his career, he has donned many roles in sales and business development. From selling insurance and telecom products door to door, to closing multimillion dollar transactions for large MNCs, Pranab has gone through the grind. He is based in Gurgaon and married with two children.


SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Akshat Agrawal (Author)
- Binding : Paperback
- Language : English
- Edition : 2015
- Pages : 224 pages
- Size : :12.9 x 1.3 x 19.8 cm
- ISBN-13 :978-8184956597
DESCRIPTION:
20 Brilliant Thinkers Who are Changing India
20 Zealous Indians
20 Path-Breaking Innovations
One Common Vision!
Indian Innovators traces the journey of 20 dynamic individuals, who have created cutting-edge products with global mass appeal. Each innovator comes from diverse backgrounds - from those who hold a PhD to those who have had no formal education! Despite this difference, what unites them is their passion for innovation, the grit with which they have fought adversities and their vision for a better world.
Each story celebrates the triumphant spirit of these determined individuals in a society that places little incentive on innovation. These innovators have resolved to break the status quo in the Indian innovation landscape!
Table of Contents:
1.Anirudh Sharma - Haptic Shoe for the Visually Impaired
2. Hemanth Satyanarayana - Augmented Reality-based Virtual Trial Rooms
3. Mrinmayee Bhushan - Nanotechnology Based Herbal Hair Removal Crème
4. Shyam Vasudev Rao - Preventive Eye Care Device
5. Mansukhbhai Prajapati - MittiCool Refrigerator
6. Nelvin Joseph - Artificial Intelligence-based Power Saver
7. Nitin Joshi - Non-intravenous Chemotherapy
8. Prateek Bumb and Aniruddha Sharma - CO2 Removal Technology
9. Priyanka Sharma - Ultra Low-Cost Immuno-sensor Biochip for Detecting Environmental Pollutants
10. Sachidanand Swami - Interactive Touch Surfaces
11. Sriram Kannan - Location Tracking without GPS
12. Abhijeet Joshi - Implantable Biosensor for Diabetes Monitoring
13. Ganesh and Pragyanandesh - VORWIS
14. KK Plastic Waste Management - Road Construction using Plastic Waste
15. Team Papyrus Efficiencia - Environment-Friendly Paper
16. Science for Society - CareMother Testing Kit and Digital Platform for Providing Pregnancy Care
17. Chinmay Deodhar - Dual-Purpose Laparoscopic Surgery Instrument
18. Arunachalam Muruganantham - Low-Cost Sanitary Pad Making Machine
19. Innoz - Offline Internet on Mobile Phones
20. IdeaForge - Netra UAV

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Lekhi Nina (Author), Suman Chhabria Addepalli (Author)
- Binding : Paperback
- Language : English
- Edition : 2017
- Pages : 204 pages
- Size : : 14 x 1.7 x 21.6 cm
- ISBN-10 :8184959818
- ISBN-13 :978-8184959819
DESCRIPTION:
As told to Suman Chhabria Addepalli with a foreword by Rashmi Bansal - A Bestselling author. The inspirational story of an entrepreneur who built a 100-crore company with the power of intent and love . Indra Nooyi said, “Women can’t have it all!” It’s either career or family. I disagree. As I see it, we can have it all – a successful company, a loving family and the opportunity to follow our passion. When I was a teenager, I started a small ghar-ka-business selling trendy handbags. Today, Baggit is a 100-crore company. Along the way, I became a wife and a mom, and navigated the various twists and turns in my personal life. I could do it all because of my loving, supportive family and my guru, who have made me a better person and a better entrepreneur. This is the story of how a C-minus student – a failure in college – became an A-plus entrepreneur. If I can do it, so can you. My secrets are in these pages.


SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Nandini Vaidyanathan (Author)
- Binding : Paperback
- Language : English
- Edition : 2016
- Pages : 300 pages
- Size : : 14 x 1.7 x 21.6 cm
- ISBN-10 :8184959184
- ISBN-13 :978-8184959185
DESCRIPTION:
A Step-bustep Guide to growing Your Business."
From your first paying customer to a vibrant user community
Following on the heels of her greatly successful Entrepedia, which was all about how to start your business, Nandini Vaidyanathan is back with a wonderful, racy guide on how to grow your business.
Once you have taken the plunge and started your own business, you need to do all the right things to grow it organically. Start Up, Stand Up chalks out the blueprint for the journey from your first paying customer to building a vibrant user community for your products and creating mindshare in them as a go-to brand. Divided into 20 sutras, it is your Bible for all the things you should – and should not! – be doing to grow your company.
This book draws in large measure from the author’s experience of mentoring over 2000 entrepreneurs, spanning a decade and covering 300+ domains. It tells you how you can stand up once you have started up. You will be treated to an enviably rich, variegated and dynamic library of use-cases that depict goof-ups and good practices, misadventures and exhilarating journeys, misdemeanors and text-book fairness and hubris and humility.
As spirited and informative as a tête-à-tête with the author and just as effective, Start Up, Stand Up gives you much-needed and valuable insights into how to grow your company successfully.
Nandini Vaidyanathan is a seasoned management professional with over 20 years of experience in MNC’s. For the last 10 years, she has been teaching entrepreneurship in various prominent business schools around the world. Vaidyanathan is the founder of CARMa – Creating Access to Resources and Markets – a company that was set up in 2010 to mentor entrepreneurs across the globe. Her book Entrepedia has remained a huge best-seller since its launch in 2011. Vaidyanathan is a prolific writer and blogger and is regularly on the jury of business events and television shows. She is also an acclaimed TED speaker and was named Business Woman of the Year by Business Goa (2014).

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Vishal Shivhare (Author)
- Binding : Paperback
- Language : English
- Edition : 2016
- Pages : 208 pages
- Size : : 20 x 14 x 4 cm
- ISBN-10 :8184958986
- ISBN-13 :978-8184958980
DESCRIPTION:
from barter systems to global startups
The Practice of Business in India
A fascinating insight into vyapar in the ancient past and global present
Vyapar Shastra gives an engaging account of the history of vyapar, or business, in India. From the local kiranawalla to urban businessmen heading conglomerates, it details the lives of vyaparis across the social spectrum and how they drive India’s economy.
Filled with captivating illustrations, the text covers a range of business models – from the mela to the mall; from the village haat to the hypermarket; and from the trusted city bazaars to novel ecommerce setups.
In two distinctive book sections – Vyapar and Parivar – the author reveals the characteristics of family businesses in India and how the two often merge in the Indian social context. Enriched with personal encounters – starting from shawl merchants in Kashmir to teastall owners in southern India – and his observations of the emerging startup models, this book examines the highs and lows of vyapar in a changing world.
Vishal Shivhare is an entrepreneur with over 15 years of experience. A keen observer of the global financial market, Vishal is also responsible for the successful turnaround of several companies. His interests range from finance to philosophy, and he loves to catch the pulse of new business trends.

SPECIFICATION:
- Publisher : Jaico Publishing House
- By: Vineet Bajpai (Author)
- Binding : Paperback
- Language : English
- Edition : 2016
- Pages : 176 pages
- Size : : 20 x 14 x 4 cm
- ISBN-13 :978-8184958201
DESCRIPTION:
Dark secrets and brave methods of the corporate battlefield. A 30-something CEO never happens by accident! The career landscape has changed. It is no more the wear-a-tie, carry-your-lunchbox, meet-your-deadline world. It is now an all-enticing gold-rush. The winners become modern-day emperors and the mediocre walk like lifeless robots… in the millions. It is a veritable war-zone. And like every fortune-hunt in history – it is the survival of the fittest. Or perhaps it is simply natural-selection catching-up. It is the emergence of the indomitable 30-something champions who are changing the game in every field! These unbeatable super-achievers are still in their thirties or early forties – and they stop at nothing. These are punishing trailblazers who change the rules of the whole goddamned sport! Are you one of them? Will you make it to the league of these magnificent young winners? The 30-Something CEO will crack the code for you and partner you in your accelerated journey towards spectacular success. But be cautioned – it is going to be one helluva ride! Vineet Bajpai is a first-generation entrepreneur who emphatically broke into the coveted club of the rich and famous. This is his third book. He has founded and built a multi-million dollar global digital company; in 2014 he was ranked among the 100 most influential people in the country’s digital ecosystem; he was perhaps the youngest ever CEO of a multinational advertising-agency in India. He has won several prestigious corporate awards and is followed by hundreds of thousands of people on social media.
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