This book is a landmark in the wide panorama of Gita literature, the universal nature of which is reflected in the use-in the form of prose as well as poetry-of an increasing number of the world's languages. As the first book to utilize original verses in modern Sanskrit to convey the social message of the Gita, it not only fills a significant linguistic gap but also focuses attention on social issues which call for urgent action by karmayogins. Part one explains that Lokasamgraha or the holding together of the society and the world-exemplified by Janaka in the Gita-is the correct ideal for all human beings, particularly in times of social crisis. Part two summarizes how selected leaders-Roy, Vivekananda, Tilak, Aurobindo, Gandhi-applied the Lokasamgraha approach to tackle social, religious and political problems during the last two hundred years. Part three offers suggestions as to how the same karma yoga spirit can be not only kept alive but also further invigorated by evolving newer and newer forms of Lokasamgraha, the need for which is no less compelling now then than what was in the past.

About the Author : Dr. Satya P. Agarwal is a Social Scientist with a brilliant academic record as well as notable professional achievement as notable professional achievement, in India, United States and United Nations. His academic honours include five gold medals and numerous merit scholarships and research fellowships at various universities.

"Although the Bhagavad-gita has traditionally been regarded as a poem of primarily religious significance, Dr. Agarwal shows that with the proper interpretation its message may be ransformed into a set of practical ethical guidelines. This practical aspect of the Gita’s teaching, its insistence that involvement with the world is an ethically correct function of human behaviour, is the focus of this book. That involvement with the world’s is expressed by the term 'Lokasamgraha'. The term covers a multitude of social and political forms of behaviour and attitudes of mind and is perhaps more central to the meaning the Gita should have for modern man than its traditional other-worldly interpretation.

Dr. Agarwal has examined the various ways in which India has reacted to the impact of many powerful foreign influences over the past two centuries. He has done so by studying the lives and the activities of select Hindu thinkers who through their writings and their ways of life showed their awareness of a need to preserve an Indian identity. All of them undertook to define these differences and thus established their views on what might be acceptable alternatives for India and the Indian genius vis-a-vis those principles and customs that run counter to the Indian tradition. But they were not unanimous in either their conclusions or the strategies they devised for attaining their common goal. The author has concentrated on the role the Bhagavad-gita has played in the lives and works of these thinkers."

Specification:

• Product Code: Book636
• Edition : 2015
• Pages : 371
• Weight : 800gm
• Size : 8.5 x 5.5 x 1.2 inches
• Cover : Paperback
• Author : A.E. Powell (Author)
• Language : English
• ISBN : 8170591686, 978-8170591689
• Publisher : Theosophical Publishing House

Discription:

 About The Book

The Solar System offers a comprehensive picture of the streams of life, passing from stage to stage of development, to the level of humanity and beyond. This valuable work is the last of a series of books that present a coherent and sequential account of the finer bodies of Man and his role in the Scheme of Evolution. It was preceded by The Etheric Double, The Astral Body, The Mental Body, and The Causal Body, all of them by the same author.
Human evolution takes place as the soul experiences birth in different races and civilizations. The vast panaroma presented here and the details of the human constitution contained in the other books of the author, awaken insight into the glorious nature of the cosmic process, and the great future awaiting the human being on his pilgrimage towards the Eternal.

Introduction

Both before and since the publication in 1893 of The secret Doctrine, by H. P. Blavatsky, there has become available for students of occultism a good deal of information regarding the Solar System and the streams of life amongst which is our own humanity—which evolve in that system. In 1883 appeared Esoteric Buddhism by A. P. Sinnett, followed in 1896 by The Groth of the soul by the same author. In 1897 was published. The Ancient Wisdom by Annie Besant, and in 1903 this great student of the occult delivered an important series of lectures, afterwards published in book form, under the title The Pedigree of Man, dealing in greater detail than anything previously published with the Solar System, with its Chains, Rounds, Globes, Sib-races, etc. Further elaboration and details have been added by C. W. Leadbeater in various books, notably The Inner Life, Volumes I and II. and A textbook of Theosophy.
In 1913 appeared that monumental work, Man: whence, flow and Whither? In addition to these, two fascinating volumes, entitled The Story of Atlantis and Lost Lemuria,with maps of those continents, from the pen of W. Scott-Elliot, appeared in 1896 and 1904 respectively, describing in very full detail the races that inhabited those lands, and their civilisations.

Specification:

• Publisher : Zen Publications
  
• by : Karl Renz
  
• Cover : Paperback
  
• Language : English
  
• Edition : 2013
  
• Pages : 215
  
• Weight : 300gm.
  
• Size : 5.9 x 0.6 x 8.9 inches
  
• ISBN-10: 9382788026
  
• ISBN-13: 978-9382788027

Description:

‘Extreme’- that’s how seasoned Advaita buffs would term the Karl Renz brand of Advaita, suggesting compromise as an option. However the option of compromising or not itself gets burnt out in the untamed fire of Karl’s living words.
‘I would rather kill myself than bullshit myself,’ says Karl, scoffing at requests to be ‘nice’ or ‘accommodating’ to listeners gasping for survival. By neither confirming nor destroying core ideas of mind, no-mind, presence, absence, real, unreal, he ends up mesmerising the intellect. ‘Oxy-moron’ Karl merrily hums his song of irrelevance without intention of teaching, sharing or clarifying - whatever. Care-freeness itself in action.
Paradoxes unlimited, neti-neti: negation-negation, then negation of the negator and finally negation of negation itself. In that, there is no ‘finally’. This seemingly is the melody of Karl’s ‘Song of Irrelevance - meditation of what you are’.
I don’t talk to ‘you’, he says. Relevance seekers can eat their hearts out. Irrelevance of irrelevance pervades here - with the flavourless flavour of nobody needing to grasp anything! And the effect? Smiles and chuckles unlimlted!
Welcome to this menu of ‘indigestible’ talks - an assortment of talks from Coimbatore, India and Koh Samui, Thailand. You may savour them, even chew on them, but digesting them could be hazardous. . . . they could well end up digesting you!

Sage Valmiki first set down the story of Rama and Sita in his epic poem, Ramayana.

Rama was the eldest son of Dasharatha, the king of Ayadhya, who had three wives – Kausalya, Kaikeyi and Sumitra. Rama was the sone of Kausalya, Bharata of Kaikeyi and Laxman and Shatrughana of Sumitra. The four princes grew up to be braveand valiant. Rama won the hand of Sita, the daughter of King Janaka. Dasharatha wanted to crown Rama as the king but Kaikeyi objected. Using boons granted to her by Dasharatha earlier, she had Rama banished to the forest. Sita and Laxmana decided to follow Rama. While in the forest, a Rakshasi, Shoorpankha, accosted Laxmana but had her nose cut off by him. In revenge, her brother Ravana, king of Lanka, carried Sita away. Rama and Laxmana set out to look for her and with the help of an army of monkeys, they defeated Ravana.

When they returned to Ayothya after fourteen years in exile, Rama banished Sita on the suspicions of his subjects. She found refuge in the ashrama of sage Valmiki where she gave birth to twin sons, Luv and Kush.

This Amar Chitra Katha title is based on Uttara-Ramacharita of Bhavabhuti.

PECIFICATION:

• Publisher : Om Books Internationa
• By : Akanksha G Mittal
  
• Cover : Paperback
  
• Language : English
  
• Edition : 2018
  
• Pages : 160 pages
  
• Weight : 150 g
  
• Size : 20.3 x 25.4 x 4.7 cm
  
• ISBN-10 : 9352766369
  
• ISBN-13 : 978-9352766369
  

DESCRIPTION: 

All the things that make you strong,Come only once life has broken you,Like the sky with colours, right or wrong,Shall best be known for its shades of blue.The Sound of Silence, Akanksha G. Mittal’s debut collection of poems, is a poignant exploration of themes including love, longing, loss, melancholia, liberation and euphoria.Thoughtfully crafted, each poem weaves a cautionary tale for the wandering heart, while it upholds a fragile, yet tenacious belief in life and light. With its evocative imagery.The Sound of Silence, presents an ever-shifting kaleidoscope of emotions in the course of a sinuous journey called Life.

Forming an important part of the epic literature of India, the Puranas are indispensable source for the cultural history of India. They have been held to be of great importance and were considered sacred and are mentioned along with the four Vedas, Itihasa, etc., and called as the fifth Veda. They throw a flood of light in regard to the history, religion, rites and customs, language and cultural aspects of ancient India and are thus immensely useful for the scholars interested in the study of the subject. Of the eighteen Puranas, Srimad-Bhagavatam of Krishnadwaipayana Vyasa is most popular work and occupies an important position. In the twelve books, with three hundred and sixty chapters and eighteen thousand slokas, it deals with cosmogony, genealogies, myths, legends, etc., and enumerates in detail the avataras of Lord Vishnu with particular reference of Lord Krishna. It is a work of profound religious import enshrining in it the noble ideals of Bhagavata Dharma. In its vast framework, it encompasses the sublime concept of bhakti and mysticism. The thread of connected stories that runs through the work provide the base not only for the profound and mystical philosophy of life but also succour to those in quest for peace. The formidable task of translating of this enormous work from original Sanskrit into English has been ably accomplished by J M Sanyal for the benefit of those who would like to delve into the mysteries of Srimad-Bhagavatam. Printed Pages: 1475.

INDIAN MODERN RELIGIOUS MOVEMENTS RELIGION HISTORY PHILOSOPHY KASHMIR SRIMAD BHAGAVATAM

From the Jacket:

The Srimad Devi Bhagavatam, on the basis of its order, style and theme belongs to the genre of Mahapuranas, in spite of its exclusion from the original list of the Mahapuranas. It is to the Saktas what Srimad Devi Bhagavatam is to Vailavas. Opinions about the date of its composition vary; however it can be safely said that it attained its present shape sometime during the eleventh century AD. Its ideas trace source from all the major works of ancient India-the Vedas, the Epics and the Puranas. The translation of the voluminous text of the Srimad Devi Bhagavatam by Swami Vijnanananda is a landmark in the translation of ancient texts. This shall prove to be an invaluable boon to the students of ancient Indian history and to those interested in the study of Saktism and Tantrism in particular.

SPECIFICATION:

• Publisher : Harper
• By : Sidney Sheldon
  
• Cover : Paperback
  
• Language : English
  
• Edition : 2005
  
• Pages : 448 pages
  
• Weight : ‎‎ 220 g
  
• Size : 11.1 x 1.5 x 17.8 cm
  
• ISBN-10 : 9788172234799
  
• ISBN-13 : 978-8172234799
  

DESCRIPTION: 

A page-turning thriller of love and betrayal from the bestselling Master of Suspense and author of If Tomorrow Comes and The Other Side of Midnight.The novel tells the story of Lara Cameron, a successful real estate developer who came from a broken family in Nova Scotia. Early in life, she learns to fend for herself and how to get her own way in a male-dominated world. After her father's death, Lara secures her first deal with the owner of the boarding house and before long her real-estate empire is booming. Moving to Chicago she goes on to become one of America's most successful businesswomen. She falls in love with a talented pianist, Philip Alder, and marries him, but her past comes back to haunt her and she is on the verge of losing everything.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By Melanie Barnum (Author)
• Binding : Paperback
• Language : English
  
• Edition : 2016
• Pages 248 pages
• Size : 20 x 14 x 4 cm
  
• ISBN-13 : 978-8184957860
  

DESCRIPTION:

YOU CAN KNOW THE JOY OF UNCONDITIONAL LOVE! Dr. Gary Chapman believes you have a God-given yearning for complete and unconditional love. But you’ll never be able to express it – or receive it – until you learn to speak the right “love” language. The Five Love Languages for Singles reveals how different personalities express love in different ways. In fact, there are five specific languages of love: – Quality Time – Words of Affirmation – Gifts – Acts of Service – Physical Touch Gary Chapman’s first best-selling book, The Five Love Languages, has already connected with more than 3 million readers. Now he tailors that message to meet the unique needs of singles, using real-life examples and anecdotes taken from his 30 years of interaction with single adults.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By :Margo Manning (Author)
• Binding : Paperback
• Language : English  
  
• Edition : 2017
• Pages :  200 pages
• Size : 20 x 14 x 4 cm
  
• ISBN-10 :  938686715X
  
• ISBN-13 :   978-9386867155

DESCRIPTION:

Think about what would be different if you knew where you really wanted to be.
Not just A vague thought or wish, but A solid knowing.

New managers will not be given forever to prove themselves, and only the prepared ones will be up and running quickly. The Step-up Mindset for New Managers is an exciting and rewarding book for those managers who want a different ending to their current story. To be more than talking a good game, your wants and potential must be converted into tangible outcomes.

Most managers have the same worries and confidence dips. This book will cut through the unnecessary hype and methodologies, and give you a simple yet highly effective approach to becoming an exceptional manager.

Drop the “I am new to the job” excuse and focus your efforts on getting the job done. Get rid of the ifs and buts. Own your reputation and start delivering confidently and knowledgeably.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By: Jay Elliot (Author), William L. Simon (Author)
• Binding : Paperback
• Language : English
  
• Edition : 2011
• Pages :  256 pages
• Size : 14.4 x 1.5 x 21.7 cm
  
• ISBN-10 : 8179927687
  
• ISBN-13 :  978-8179927687

DESCRIPTION:

In the Steve Jobs Way, Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him and to learn what has made him -and the mystique of his management style -capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume and communicate with each other. Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular leadership style -which encompasses four major principles, product, talent organization, marketing. Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of leadership can be utilized to drive breakthroughs in any organization, irrespective of size.

SPECIFICATION:

• Publisher : Motilal Banarsidass
• By : Warwick Jessup & Elena Jessup
• Cover : Papaerback
• Language : English
• Edition : 2016
• Pages : 162
• Weight : 360 gm.
• Size : 8.6 x 0.4 x 11.1 inches
• ISBN-10: 8120835484
• ISBN-13: 978-8120835481

DESCRIPTION:

The second group of books seek to teach Sanskrit with reference to the age-old stories of Krishna and Rama. The Stories of Krishna (Part I-II) cover full declensions of the most common type of masculine, feminine and neuter nouns: conjugations of a simple verb in the present, future and past tenses and twelve stories based on the
childhood of krishna.

About the Author

Elena Jessup Sanskrit teacher with 16 years' experience educating children and adults of all ages. Have designed systematic and creative Sanskrit language courses, textbooks, and materials. Interested in fostering connections between the East and West, especially any new initiatives in this area.

SPECIFICATION:

• Publisher : Aleph Book Company
• By : Arif  Anwar
  
• Cover : Paperback
  
• Language : English
  
• Edition : 2018
  
• Pages : 360 pages
  
• Weight : 410 g
  
• Size : 20.3 x 25.4 x 4.7 cm
  
• ISBN-10 : 9387561348
  
• ISBN-13 : 978-9387561342
  

DESCRIPTION: 

Inspired by the 1970 Bhola cyclone, in which half a million people perished overnight, The Storm seamlessly interweaves five love stories that, together, chronicle sixty years of Bangladeshi history. ~ Shahryar, a recent PhD graduate and the father of nine-year-old Anna, must leave the US when his visa expires. In their last remaining weeks together, we learn his story, beginning in a village on the Bay of Bengal, where a poor fisherman and his wife are preparing to face a storm of historic proportions. Their story intersects with those of a Japanese fighter pilot, a British female doctor stationed in Burma during World War II and a privileged couple in Calcutta who leave everything behind to move to East Pakistan following the Partition of India. The structure of this riveting novel mimics the storm itself—building to a series of revelatory and moving climaxes as it explores the many ways in which families love, betray, honor and sacrifice for one another. At once grounded in history and fantastically imaginative, The Storm is a sweeping epic in the tradition of Khaled Hosseini’s The Kite Runner and Rohinton Mistry’s A Fine Balance, by an immensely talented new voice in international fiction.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By : Sara Gilbert  (Author)
  
• Binding : Paperback
• Reading level: 15+ years
• Language : English
  
• Edition : 2013
• Pages :  70 pages
• Size : :20 x 14 x 4 cm
  
• ISBN-13: 978-8184954371
  

DESCRIPTION:

Did you know, the Amazon we know today began in a garage with Jeff Bezos and a few employees developing software? On July 16, 1995, American entrepreneur and e-commerce pioneer, Jeff Bezos invited 300 friends to beta test a website he had developed. The site was named Amazon.com, after the meandering South American river. The initial success of the company was meteoric. With no press promotion, Amazon.com sold books across the United States and in 45 foreign countries within 30 days. We bring you the origins, leaders, growth and products of Amazon.com, an undisputed giant in the e-commerce market. Jaico's Creative Companies Series explores how today's great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By : Sara Gilbert  (Author)
  
• Binding : Paperback
• Language : English
  
• Edition : 2013
• Pages :  72 pages
• Size : :20 x 14 x 4 cm
  
• ISBN-13:  978-8184953633
  

DESCRIPTION:

Did you know, Apple -the company behind your iPod, iPad, iPhone -began as a project shared by two ambitious boys in their computer club? When Steve Wozniak designed a computer in 1976, his friend Steve Jobs immediately saw its potential for a mass market. They found their first 'customer' at their local hobby club meeting and Apple Computer was born. Over the next 30-plus years, their company would transform the computer industry. We bring you the story about the origins, leaders, growth and products of Apple, the computer giant that was founded in 1976 and went on to revolutionize the way we work, communicate or even listen to our music. Jaico's creative companies series explores how today's great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By : Valerie Bodden (Author)
  
• Binding : Paperback
• Reading level: 15+ years
• Language : English
  
• Edition : 2015
• Pages :  72 pages
• Size : :20 x 14 x 4 cm
  
• ISBN-10:   8184957734
  
• ISBN-13:  978-8184957730

DESCRIPTION:

Did you know the world’s most celebrated soft drink was concocted by a pharmacist while trying to create a cure for headaches? Today, more than one billion Coca-Cola products are being consumed every day around the globe. Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By : Valerie Bodden (Author)
  
• Binding : Paperback
• Reading level: 15+ years
• Language : English
  
• Edition : 2015
• Pages :  72 pages
• Size : :20 x 14 x 4 cm
  
• ISBN-10:   8184957726
  
• ISBN-13:   978-8184957723

DESCRIPTION:

Walt Disney had a magic touch that no one could reproduce or imitate; it made the world of movies an enchanted empire. The Story of Disney is about two brothers and their animated dreams that went on to become a billion-dollar enterprise. From movies to theme parks, the Disney brothers – Walt and Roy – always tried to give their audience something new; something memorable; something big. Walt in particular was a man of innovation and is credited with many firsts in the motion picture industry – first-ever cartoon with sound, first colour cartoon, the animated feature film… to list but a few. Originally a film studio, the Walt Disney company is now involved in nearly every aspect of the entertainment world. This book is a roller-coaster ride through the legacy of the creator of many a dear cartoon and animated character of our times. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By : Sara Gilbert  (Author)
  
• Binding : Paperback
• Language : English
  
• Edition : 2013
• Pages :  70 pages
• Size : :20 x 14 x 4 cm
  
• ISBN-13:  978-8184954388
  

DESCRIPTION:

The Story Of Facebook goes into the secret behind the success of the world’s no. 1 social networking site. This book will tell you how the man behind the scene Mark Zuckerberg, the world’s youngest billionaire, launched a casual website in his dorm room, which went on to become the world’s most popular social networking website with a user base of 250 million people, and earned him the fame of ‘Man Of The Year’ in 2010 by the Time Magazine.

The book details the development of Facebook. It describes how this site was invented by Zuckerberg, how he accepted criticism positively, how he was adamant in not selling it to any organization, and the efforts that he undertook to let his dream fly and give this networking site a new meaning. It is a source of inspiration for all young people who aspire to become future innovators and entrepreneurs. The images, statements and quotes made by the people connected with Facebook makes this book much more encouraging and interesting.

The Story Of Facebook is written by Sara Gilbert and was published by Jaico Publishing House in 2013. It is available in paperback.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By : Sara Gilbert  (Author)
  
• Binding : Paperback
• Language : English
  
• Edition : 2013
• Pages :  70 pages
• Size : :20 x 14 x 4 cm
  
• ISBN-13:   978-8184953640
  

DESCRIPTION:

The Story of Google tells you the inspiring story of Larry Page and Sergey Brin, the founders of Google, who first met on the campus of Stanford University, in the year 1995. Most people would not even be aware of the fact that the very first Google office was in a friend's rented garage. Page and Brin soon began working on a likely doctoral thesis, which involved an attempt to download the complete World Wide Web, after which they would create a way to search the web, with the help of links.

After many issues that involved budgeting and design, Google came into being, as a company that was officially incorporated. This book brings you the never-before-heard story about the initial days when the company came into being, to the time that it became a mega success. This book tells you details about the leaders, growth and the various products that Google has been coming out with, over the years.

This extremely successful internet company was founded in the year 1998 and is currently the world's favorite search engine, far ahead of its rivals. This series of books is an ideal inspirational series for those who are aspiring to be entrepreneurs and businesspeople.

The Story of Google has been published by Jaico Publishing House and is available in paperback.

Key Features

• The book offers exclusive details concerning the origin and growth of the world's most popular search engine, Google.
• The book is an inspirational tool for budding entrepreneurs and businesspeople.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By : Sara Gilbert  (Author)
  
• Binding : Paperback
• Reading level: 15+ years
• Language : English
  
• Edition : 2015
• Pages :  72 pages
• Size : :20 x 14 x 4 cm
  
• ISBN-13:   978-8184957716
  

DESCRIPTION:

McDonald’s opens a new outlet every 14.5 hours and their mascot, Ronald McDonald has an official title: Chief Happiness Officer. When they started their first restaurant in 1940, the McDonald brothers had no idea their enterprise would one day become synonymous with American pop culture. With a basic menu and an ordering system based around burgers and milkshakes, McDonald’s grew from one company to more than 31,000 in just 50 years. Seventy-five years on, the company continues to offer meals that are affordable and comforting, if not necessarily healthy, and their service is quick and efficient. They’ve had their share of battles and controversies but, as you will see in The Story of McDonald’s, the company is taking its original offerings around the globe by successfully finding new ways around local palates. McDonald’s is surging ahead leaving behind a trail of competitors and copies. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By : Nell Musolf (Author)
  
• Binding : Paperback
• Language : English
  
• Edition : 2013
• Pages :  72 pages
• Size : :20 x 14 x 4 cm
  
• ISBN-13: 978-8184953657
  

DESCRIPTION:

Did you know, Bill Gates was in his second year of college at Harvard, when he and his partner Paul Allen launched their own computer software company? Throughout their years at Lakeside School, Bill Gates and Paul Allen spent as much time as they could working on computers, becoming good friends in the process. It was the beginning of a lifelong partnership, eventually to become one of the biggest successes in the history of American business. Their company's impact has been such that the name 'Microsoft' has become virtually synonymous with computer software. We bring you the story about the origins, leaders, growth and products of Microsoft, the computer software company that was founded in 1975 and gave the world, among a range of products, the Windows operating systems, the MS Word processor, the mouse, MSN and the Internet Explorer. Jaico's creative companies series explores how today's great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By : Aaron Frisch  (Author)
  
• Binding : Paperback
• Reading level: 15+ years
• Language : English
  
• Edition : 2013
• Pages :  72 pages
• Size : :20 x 14 x 4 cm
  
• ISBN-13:  978-8184954395
  

DESCRIPTION:

The Story of Nike showcases the founding and development of multinational company, Nike. Nike wasn't a multinational company, right from day one. It underwent various stages of development and growth, before earning its contemporary position.

Phil Knight, a 24 year old sports enthusiast, dreamt of developing and selling class shoes at a lesser price. That's how the idea of Nike was conceived and Blue Ribbon was the name chosen by Phil Knight.

The first order, of five pairs of shoes, was imported from Japan. Knight and Bill Bowerman , his former track coach at the University of Oregon, together joined hands to bring up the quality of sports merchandise. Bowerman promoted the shoes to college athletes while Knight took charge of everything else. Thus began the success story of Nike.

Knight and Bowerman did not have a smooth journey and were confronted by several legal and social hurdles on the way. But owing to its great administration and guidance, Nike pulled through such difficulties. Knight and Bowerman left no stone unturned in order to put Nike at pinnacle of success. The Story of Nike was published by Jaico Publishing House in 2013 and is available as a paperback.

Key Features:

 This book is part-of-a-series which introduces its readers to six powerful global companies and their success stories.

It aims at inspiring and motivating young minds and comprises of stories about people who challenged existing parameters and created a new niche of their own.

SPECIFICATION:

• Publisher : Jaico Publishing House
• By : Sara Gilbert  (Author)
  
• Binding : Paperback
• Reading level: 15+ years
• Language : English
  
• Edition : 2015
• Pages :  72 pages
• Size : :20 x 14 x 4 cm
  
• ISBN-13:  978-8184957709
  

DESCRIPTION:

Each day, some 500 million tweets fly back and forth – enough to churn out a 10-million-page book daily! In just 140 characters, you could start a world war if you wished to. The biggest social networking platform after Facebook, Twitter has 302 million active monthly users, among whom are world leaders, celebrities and even your local grocer most likely. Thanks to its global appeal and popularity, the who’s who of the world – from Obama @BarackObama to Pope Francis @Pontifex – are having a conversation with all the rest of us. From live updates about mundane, day-to-day chores to political uprisings and natural calamities, Twitter has been a part of global events since its birth in 2006. Tracing the rise of this in-house babble site to a platform that rakes in millions in profit, The Story of Twitter offers a realistic tale of an unrealistic phenomenon. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.